Motivational Speaker Lands Massive Virtual Engagements During Pandemic

John Mediana
Nov 13, 2020
2 min read

Jim "the Rookie" Morris is a household name for baseball fans

Jim has been a great friend of ours and when he told us that he is launching a book the first thing I thought of is, "What does your social media look like? Are people following you? How large is your audience?"

I know from past experiences with book launches that your audience on social media directly effects book sales in today's world. Disney made of movie of Jim's story and he has greatly impacted thousands if not millions of people all over the world! It was heavy on my heart to know that his social presence did not reflect the impact that this man has made over the many years of being a motivational speaker and telling his story world wide!

"We have got to make your website bring in the dough, Jimmy!"

What me and my team did was build a wildly successful strategic game plan that not only increased Jim's reach online but drove traffic straight to his site for direct book sales and also got Jim to do tons of speaking engagements.

With clarifying his message and creating a brand strategy, we were able to use video and online content to drive 1000x more traffic to his website.

Pre-Book Launch Campaign

You don't just tell people you dropped a brand new book the day of the launch. We created a campaign that Jimmy's fans could rally behind! We called it the #BecomeADreamMaker Campaign and it took off! Over thousands of pre-sales happened way before the book even released!

There was a buzz around Jim's book and that opened up so many opportunities for him to be invited onto ESPN Sportscenter, Dennis Quaid's Podcast, and so many more shows to talk about his new book and get people into the funnel.

A book launch during a pandemic? Yeah, Right!

It's true! 2020 started out very promising with speaking engagements lined-up, multiple engagements on the same day. BUT THEN IT HAPPENED! Slowly, cancellation after cancellation. Bookings completely died.

"WHAT DO WE DO JOHN?"

Fear not Jimmy! We are here with you, that's what true partners do! TIME TO PIVOT! The new website just launched and what we decided to do is target corporate companies that are willing to have Jim do virtual engagements without compromising the cost. We demonstrated on Jim's website what virtual engagements look like and the buzz that he was getting online and guess what? IT WORKED! It freakin' worked!

Now, today, you can go check out Jimmy's site and book him for virtual engagements

jimtherookiemorris.com and you can get his book online at dreammakersbook.com

Show him some love and reach out!

If you're inspired by our story with Jim "The Rookie" Morris and want to grow your brand with online content, reach out today!